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ADATA & XPG

TaiwanGrundlagt ADATA: 2001, XPG: 2008 (gaming brand)New Taipei City, TaiwanBesøg hjemmeside →

ADATA er en taiwanesisk producent af memory og storage med excellent value proposition. XPG (Xtreme Performance Gear) er deres gaming-fokuserede brand. ADATA tilbyder alt fra budget SATA SSDs til high-end PCIe 5.0 NVMe drives med konkurrencedygtige priser og god performance.

History

ADATA Technology blev grundlagt i 2001 med fokus på DRAM modules. De ekspanderede til flash storage i 2005 og lancerede deres første SSDs i 2009. I 2008 oprettede de XPG brandet specifikt rettet mod gaming og enthusiast markedet. ADATA er nu en af de største memory og storage producenter i verden med strong presence i både budget og premium segmenter.

Brand Structure

Adata

Positioning:Mainstream og budget-friendly

Target:General consumers, value-seekers, budget builds

Products

→SU series - Budget SATA SSDs
→Legend series - Mid-range NVMe
→SE series - External SSDs

Style:Practical, cost-effective, no-frills

Xpg

Positioning:Gaming og performance enthusiast

Target:Gamers, overclockers, RGB enthusiasts

Products

→Gammix - Gaming NVMe med heatsinks
→Spectrix - RGB NVMe drives
→Atom - External gaming SSDs

Style:Aggressive design, RGB lighting, gaming aesthetics

Specialties

•Excellent value proposition - konkurrencedygtige priser
•Bred product portfolio - budget til high-end
•Strong gaming brand (XPG) med RGB og aggressive styling
•Innovative designs - ofte early adopters af nye formfaktorer
•God build quality til prisen
•5 års garanti på de fleste produkter
•Strong presence i gaming community

Popular Series

Name:XPG SX8200 Pro

Type:NVMe PCIe 3.0

Description:Legendary budget NVMe drive. En af de mest anbefalede budget SSDs nogensinde. Excellent performance til prisen med DRAM cache og TLC NAND.

Capacity:256GB, 512GB, 1TB, 2TB

Performance:3.500 MB/s læsning, 3.000 MB/s skrivning

Price:500-1.800 kr

Status:Legacy model, stadig populær

Website:https://www.xpg.com/us/xpg/583 →

Name:XPG Gammix S70 Blade

Type:NVMe PCIe 4.0

Description:High-end gaming NVMe med heatsink. Excellent performance for gaming og content creation. PS5 compatible.

Capacity:1TB, 2TB, 4TB

Performance:7.400 MB/s læsning, 6.800 MB/s skrivning

Features:DRAM cache, heatsink, PS5 support

Price:850-3.200 kr

Website:https://www.xpg.com/us/xpg/661 →

Name:ADATA Legend 850

Type:NVMe PCIe 4.0

Description:Mainstream PCIe 4.0 drive med god performance. Budget-friendly alternativ til high-end drives.

Capacity:500GB, 1TB, 2TB

Performance:5.000 MB/s læsning, 4.500 MB/s skrivning

Price:600-2.000 kr

Website:https://www.adata.com/us/specification/598 →

Name:ADATA SU800

Type:SATA SSD

Description:Popular budget SATA SSD. God all-around performer til basic builds og upgrades.

Capacity:128GB - 2TB

Performance:560 MB/s læsning, 520 MB/s skrivning

Features:3D NAND, LDPC ECC, 5 års garanti

Price:300-1.500 kr

Website:https://www.adata.com/us/specification/486 →

Name:XPG Spectrix S40G RGB

Type:NVMe PCIe 3.0 med RGB

Description:RGB NVMe drive for enthusiasts der vil have bling. God performance kombineret med customizable RGB.

Capacity:256GB - 2TB

Performance:3.500 MB/s læsning, 3.000 MB/s skrivning

Features:RGB lighting, DRAM cache, XPG Prime software control

Price:700-2.200 kr

Website:https://www.xpg.com/us/xpg/602 →

Name:ADATA SE920 (2024)

Type:External USB 4.0 / Thunderbolt

Description:Next-gen external SSD med USB4/Thunderbolt support. Op til 4.000 MB/s.

Capacity:1TB, 2TB, 4TB

Performance:4.000 MB/s via USB4/Thunderbolt

Status:Nyeste flagship external

Price:2.000-6.000 kr

Website:https://www.adata.com →

Product Lineup

Budget

Name:SU650

Type:SATA

Description:Entry-level SATA SSD. Ultra budget.

Performance:520 MB/s læsning

Price:250-1.000 kr

Name:SU800

Type:SATA

Description:Best-selling budget SATA med 3D NAND.

Performance:560 MB/s

Price:300-1.500 kr

Name:Legend 700

Type:NVMe PCIe 3.0

Description:Budget NVMe entry point.

Performance:2.000 MB/s

Price:400-1.200 kr

Mid Range

Name:Legend 800

Type:NVMe PCIe 4.0

Description:Affordable PCIe 4.0 performance.

Performance:3.500 MB/s

Price:550-1.600 kr

Name:Legend 850

Type:NVMe PCIe 4.0

Description:Solid mainstream PCIe 4.0.

Performance:5.000 MB/s

Price:600-2.000 kr

Name:XPG SX8200 Pro

Type:NVMe PCIe 3.0

Description:Legendary value NVMe.

Performance:3.500 MB/s

Price:500-1.800 kr

High End

Name:XPG Gammix S70 Blade

Type:NVMe PCIe 4.0

Description:Top-tier gaming performance.

Performance:7.400 MB/s

Price:850-3.200 kr

Name:Legend 960 (2024)

Type:NVMe PCIe 4.0

Description:Flagship mainstream performance.

Performance:7.400 MB/s

Price:900-3.000 kr

Name:XPG Gammix S50 Lite

Type:NVMe PCIe 4.0

Description:Budget PCIe 4.0 gaming.

Performance:3.900 MB/s

Price:650-1.900 kr

Enthusiast

Name:XPG Spectrix S40G RGB

Type:NVMe PCIe 3.0 RGB

Description:RGB enthusiast drive.

Performance:3.500 MB/s

Price:700-2.200 kr

Name:Legend 970 (Coming 2024)

Type:NVMe PCIe 5.0

Description:Next-gen PCIe 5.0 flagship.

Performance:10.000+ MB/s forventet

Status:Announced

External

Name:SE920

Type:USB4/Thunderbolt

Performance:4.000 MB/s

Price:2.000-6.000 kr

Name:SE880

Type:USB 3.2 Gen2x2

Performance:2.000 MB/s

Price:1.200-3.500 kr

Name:SC685

Type:USB 3.2 Gen2

Performance:1.000 MB/s

Price:800-2.000 kr

Name:XPG Atom 30

Type:Gaming external

Performance:1.050 MB/s

Price:1.000-2.500 kr

Features:Rugged, RGB

Strengths

•Excellent pris/performance ratio - blandt de bedste values
•Bred product portfolio - noget for alle budgets
•5 års garanti standard på de fleste drives
•God build quality - solid hardware til prisen
•Strong XPG gaming brand recognition
•Innovative designs og tidlig adoption af nye tech
•God kundesupport og RMA process
•SX8200 Pro legacy - en af de bedste budget drives ever

Weaknesses

•Component changes uden varsel (fx SX8200 Pro vs SX8100)
•Nogle budget modeller har DRAM-less designs
•Mindre brand recognition end Samsung/WD i mainstream
•QC issues rapporteret på nogle budget modeller
•Firmware updates mindre hyppige end top brands
•Marketing kan være konfuserende (overlapping model names)
•Mindre retail presence i Danmark end global brands

Buying Advice

•XPG Gammix S70 Blade excellent for gaming - PS5 compatible
•Legend 850 god mainstream PCIe 4.0 value
•SU800 stadig solid budget SATA choice
•SX8200 Pro hvis du finder den - excellent value (watch for component changes)
•Spectrix S40G hvis du vil have RGB
•Verificer model number - nogle har +/- variants med forskellige specs
•Køb fra autoriserede forhandlere - verificer garanti
•Check TBW ratings - nogle budget modeller har lavere endurance
•XPG brandet typisk 10-20% dyrere men bedre specs
•ADATA Legend series god balance mellem ADATA budget og XPG premium

Market Position

Global:Top 10 SSD vendor worldwide

Consumer:Strong presence i budget og mid-range segments

Gaming:XPG er top 5 gaming SSD brand

Enterprise:Minimal presence - primært consumer focused

Notable Achievements

•SX8200 Pro: En af mest anbefalede budget NVMe drives ever
•First til mass-market PCIe 4.0 drives under 1.000 kr
•Strong gaming community support og sponsorships
•Innovative external SSD designs (SE880, SE920)
•Excellent value proposition sustained over years

Component Quality

Nand:Primært Micron og Intel/SK hynix NAND

Controllers

→Silicon Motion (SM2262, SM2262EN) - budget/mid-range
→Innogrit (IG5236, IG5220) - high-end
→Realtek - budget modeller

Dram:Nanya, Micron på DRAM-equipped modeller

Note:Component sourcing kan variere - check reviews for specifik batch

Warranty And Support

Warranty:5 års limited warranty standard, 3 år på nogle budget modeller

Tbw

→Budget SATA: 100-600 TBW
→Mid-range NVMe: 300-1.200 TBW
→High-end: 740-1.480 TBW

Rma:Online RMA process, reasonable turnaround times rapporteret

Software

→ADATA SSD Toolbox - Firmware updates, diagnostics
→XPG Prime - RGB control, monitoring for XPG drives

Comparison With Competitors

Vs Crucial

→Crucial: Better brand recognition og Micron backing
→ADATA: More aggressive pricing, bredere portfolio
→Crucial: Mere konsistent QC
→ADATA: Better RGB og gaming aesthetics (XPG)

Vs Kingston

→Kingston: Bedre enterprise presence
→ADATA: Bedre high-end consumer options
→Kingston: A400 vs SU800 - comparable budget options
→ADATA: XPG branding appellerer mere til gamers

Vs Team Group

→Begge taiwanesiske value brands
→ADATA: Større global presence
→TeamGroup: Mere aggressive pricing i nogle markets
→ADATA: XPG branding er stærkere

Target Audience

Budget

→First-time SSD upgraders
→Budget PC builders
→Office/basic computing users
→HDD til SSD migrations

Gaming

→Budget til mid-range gamers
→RGB enthusiasts
→PS5 storage expansion
→Streaming/content creation på budget

Professional

→Budget-conscious content creators
→Photography storage (external SSDs)
→Small business workstations

Rgb Ecosystem

Spectrix Series:RGB NVMe drives

Software:XPG Prime software til RGB control

Compatibility

→ASUS Aura Sync
→MSI Mystic Light
→Gigabyte RGB Fusion
→ASRock Polychrome

Customization:16.8M colors, multiple effects, sync med other RGB components

Future Outlook

•PCIe 5.0 drives i udvikling (Legend 970 series)
•Fortsætter fokus på value proposition
•XPG brand expansion til peripherals og components
•More external SSDs med USB4/Thunderbolt
•Potential enterprise expansion (limited)
•Sustained innovation i gaming aesthetics

Expert Opinion

•ADATA/XPG er excellent value brand - don't overlook them
•SX8200 Pro legendary status velfortjent - seek it out
•Component changes er concern - verify specific SKU before buy
•XPG Gammix S70 Blade punches above weight class - excellent gaming drive
•Legend series er underrated - good Samsung alternative
•RGB på Spectrix is actually well-implemented (not just gimmick)
•Build quality better than price suggests
•For budget builders: ADATA er top 3 choice
•QC lottery på nogle budget modeller - buy from returnable sources
•5 års garanti gør dem safe bet trods brand recognition gap

ADATA & XPG

History

Brand Structure

Adata

Products

Xpg

Products

Specialties

Popular Series

Product Lineup

Budget

Mid Range

High End

Enthusiast

External

Strengths

Weaknesses

Buying Advice

Market Position

Notable Achievements

Component Quality

Controllers

Warranty And Support

Tbw

Software

Comparison With Competitors

Vs Crucial

Vs Kingston

Vs Team Group

Target Audience

Budget

Gaming

Professional

Rgb Ecosystem

Compatibility

Future Outlook

Expert Opinion

Where To Buy

Denmark

International

Related Products

Models

Models

Models